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Wednesday April 7th, 2021
Bow Valley Chamber of Commerce
Elevating, Connecting, & Advocating
April Business Book Club!
April Business Book Club 
Wednesday April 21st, 2021 from 5:30-7:00pm
The Four Hour Work Week by Tim Ferriss
Join us with a beverage and a snack from a local Bow Valley Business!

Want to #buyitinthebow? Purchase your book locally at Café Books for a 10% discount! Use "Bow Valley Chamber of Commerce Business Book Club" for discount in store. 10% discount only available for instore purchase at Café Books.

More info about April's pick:

Ferriss developed the ideas present in The 4-Hour Workweek while working 14-hour days at his sports nutrition supplement company, BrainQUICKEN. Frustrated by the overwork and lack of free time, Ferriss took a 3-week sabbatical to Europe. During that time and continued travels throughout Europe, Asia, and South America, Ferriss developed a streamlined system of checking email once per day and outsourcing small daily tasks to virtual assistants. His personal escape from a workaholic lifestyle was the genesis of the book.

The format of The 4-Hour Workweek took shape during a series of lectures Ferriss delivered on high-tech entrepreneurship at Princeton University, his alma mater. The lectures (and book) described Ferriss' own experiences in company automation and lifestyle development.

All are welcome and invite a friend!
Click HERE to register for Business Book Club!

Business Bootcamp
Bill 32, the Restoring Balance
in Alberta’s Workplaces Act

Join us virtually on May 5th from 2:00pm - 3:30pm to learn about Bill 32, the Restoring Balance in Alberta’s Workplaces Act. The Act supports economic recovery, restores balance in the workplace and gets Albertans back to work. The act provides employees and employers with clearer and more transparent rules promoting fairness and productivity, including rest periods and temporary layoff notices. 

The act provides employees and employers with clearer and more transparent rules promoting fairness and productivity, including rest periods and temporary layoff notices. Bill 32 received royal assent on July 29, 2020 and was implemented in two phases. Phase one on August 15, 2020 and phase two on November 1, 2020.  There are many key changes that came into effect for employees and employers. Learn more about these changes and Bill 32 in this interactive webinar hosted by the BVCC with info provided by the Government of Alberta's Employment Standards Program Delivery Unit.

Your speaker:
Barry Mullaney
Partnership and Outreach Consultant
Employment Standards Program Delivery

More info on Bill 32, the Restoring Balance in Alberta’s Workplaces Act can be found here:  
Click HERE to register for Business Boot Camp
Thank You Cheryl!
Cheryl Cooper has served on the Bow Valley Chamber of Commerce board since its inception and will continue to act as a board member and past president. Thank you for all that you have done for the BVCC!  Cheryl  is a local Naturopathic Doctor and owner of O'Canada Soapworks in Canmore.  In addition to her practice in Natural Medicine and entrepreneurship, Cheryl is an in-demand Marriage Commissioner and found time to give 100% to her role as BVCC President. Cheryl has also spent an incredible amount of time spearheading Thrive: A Festival of Health & Wellness in the Bow Valley. 
Check out the NEW BVCC Board of Directors HERE

SMARTstart Second Round
Applications Now OPEN!

Based on the success of the first round of the SMARTstart program, we are happy to announce that we will be running it again this year in partnership with the Town of Canmore!

Throughout COVID-19, business-owners have demonstrated their creativity and ability to pivot. This creative spirit is also brewing in the next generation of entrepreneurs with creative ideas ready to launch.

To revitalize the strength of our economy, we will need entrepreneurs to step forward to be part of our new future, and we want to help them be prepared to meet the unique financial risks of this time. That is why we are running another class of SMARTstart.

This eight-month business training program includes training and mentorship with local business owners and is designed for local small business owners in their first three years of operating or entrepreneurs with a big idea to transform into action.

Application deadline May 9, 2021

Click HERE for more info about SMARTstart

Welcome NEW BVCC Members!

The Town of Canmore

Add Your Business To The Canmore Business Directory

Whether you are looking to shop, dine, pamper yourself, or service your car, you can do it in Canmore. Check out the Canmore Business Directory in the Town of Canmore's Business Hub! Want to add your business to the directory?  Click HERE to submit your information.  Need to update your listing? Email with "Open For Business" in the subject line.

Pedestrian and Cyclist Only Main Street

To increase mobility and safe physical distancing for residents and visitors accessing local businesses, Main Street is returning to a pedestrian and cyclist-only space in summer 2021. Cars will no longer be able to travel down Main Street from 6 Avenue to 8 Avenue as of Wednesday, May 5 (weather dependent) until October 15.

More info HERE on the Main Street Pedestrian Area

COVID-19 Vibrant Spaces Grant Applications Now Open!

This COVID-19 Vibrant Spaces Grant Program has been developed to assist businesses with the additional cost of creating these vibrant spaces within ongoing public health orders. This program will be managed by the Town of Canmore in partnership with the Downtown BIA. New this year is the Pedestrian Zone Permit required as part of the Vibrant Spaces Grant.

Application & more info HERE on the Vibrant Spaces Grant

The Government of Alberta

COVID-19:  Back to Step 1

The Province announced a return to Step 1 of the four-step plan due to the significant increase in variant cases of COVID-19.  For that reason the following restrictions have been put in place:
Effective tonight at midnight: 
•    Lower capacity limit for retail back to 15%
•    Only one on one training with a trainer, pre-booked only. No indoor group activities
•    Outdoor, max of 10 individuals with physical distancing in place
•    Performance activities for adults no longer permitted
•    Libraries closed until further notice
•    Hotel spas, pools, in-person restaurants must close, only room services permitted
•    No changes to health service providers such as nail, hair, massage therapy etc.
Effective Friday, April 9 at noon: 
•    No in-person dining in restaurants, bars, pubs, lounges with the exception of patios. Take out, curbside, and delivery services only.  For patios, restrictions remain in place: Maximum of 6 people per table of the same household.


Read the full details about the return to step one HERE

The Federal Government of Canada

View all federal COVID-19 supports for business
Responding to COVID-19 and what you can do to reduce the impacts

April 7th 2021:
Remarks from the Chief Public Health Officers of Canada 

"The current and upcoming increases in vaccine supply along with the extended dose interval, will support the rapid expansion of vaccination across Canada. We are well positioned to have enough vaccines for everyone by September.

Real-world evidence on COVID-19 vaccine development, effectiveness and safety is increasing rapidly both globally and in Canada. We will continue to rigorously evaluate any vaccine safety signals relative to risks we see everyday from COVID-19, and will take decisive action as appropriate.

We are learning more every day with the rapid pace of new science, but there is a lot we do not yet know: if vaccinated individuals can carry and spread the virus to others without knowing it, how long vaccines protect us for, if current vaccines work against all variants of concern, and when children can get vaccinated. Evidence will continue to guide our approaches to protect all those in Canada against COVID-19 and we will keep you informed as we learn more.

As we accelerate vaccination in Canada, we understand that everyone is looking forward to returning to a sense of normalcy. We will be able to do this gradually based on local and regional COVID-19 activity, but we need to be careful. COVID-19 variants of concern are causing a rapid resurgence in Canada and threatening the sacrifices we have made to prevent and control COVID-19. We cannot let our individual and collective guards down until there is sufficient population protection from vaccination. This means that for now, everyone needs to continue with public health measures that we know are effective, regardless of whether you have received one or two doses of vaccine or are not yet vaccinated."

Click HERE to read the full statement

COVID-19 Vaccines & Vaccination In Canada

COVID-19 vaccination began in Canada the week of December 13, 2020.

Five COVID-19 vaccines are currently approved for use in Canada:
Pfizer-BioNTech, Moderna, AstraZeneca and COVISHIELD Verity/Serum Institute of India (SII) (COVISHIELD) are given as two doses.  and the Janssen vaccine is given as one dose.

In Canada, 4,527,682 people (11.91% of the population) have received at least one dose of a COVID-19 vaccine. 3,859,699 people (10.16% of the population) have received only one dose and 667,983 people (1.76% of the population) have received two doses.*

*April 6, 2021 with data up to and including March 27, 2021.

Click HERE to read more about COVID-19 vaccination in Canada

Highly Affected Sectors Credit Availability Program (HASCAP)

The HASCAP program is designed to provide guaranteed, low interest, loans between $25,000 to $1 million to Canadian small businesses that were heavily impacted by COVID-19.Contact your primary financial institution to apply. The program is now available at participating financial institutions.

Click HERE to learn more about HASCAP

Chamber & Other Info 

Canmore Uncorked Starts TOMORROW!

Canmore Uncorked is  back and will take place April 8 to 22, 2021

This year's event is making sure that Canmore Uncorked is showcasing what the town has to offer in terms of excellent local food and beverages. Take advantage of the deals in any of the restaurants, or food and beverage providers. There will  also be a virtual marketplace where deals can be purchased for use in the future. And... local retail businesses are also participate this year! 

Click HERE to check out this years Canmore Uncorked specials!

Marketing changes your pricing.
Pricing changes your marketing.

In chapter 16 of This is Marketing, Seth Godin says that “price is a signal”. 

“Because people form assumptions and associations based on your pricing, and your pricing shapes what people believe about your service, it’s important to be clear about how you position yourself. Your price should be aligned with the extremes you claimed as part of your positioning.” 

My favourite local example of changing price, value, selection and experience is Rusticana’s. They have converted a traditional corner-store into a boutique grocery shopping experience filled with local and upscale complementary products that changed my regular dash in and out shopping habit, to one of going through all the aisles and coming out with more product than I expected and feeling OK with the amount I paid because it was a pleasant experience for me. 

Rusticana’s instore marketing changed their prices and because of this, their marketing message changed with people like me sharing my Rusti’s experience with you. 

Not everyone has the luxury of being on the busiest corner in town…that’s why there is radio, paper, tv and digital advertising to get people’s attention to consider your product or service. When people do visit you, will their experience match your marketing?

There is a lot to consider every time you advertise! For solution marketing advice, contact Gord for marketing strategies and tools in the Bow Valley at or 403 707 5663.
Travel Alberta 
Check out the Travel Alberta Industry Hub for info on webinars, market insights, COVID-19 rebound strategy and more!
Alberta Tourism Information Service (ATIS)
If you have created a virtual experience or found a unique approach to offering your products to your customers, Travel Alberta wants to help you spread the word. They have updated the Alberta Tourism Information Service (ATIS) to give you the opportunity to promote virtual Offers and Events that customers can experience from home or purchase online to experience later. Getting started with ATIS is easy and free. Add your Business Listings, Events and Offers into ATIS, tag Alberta At Home and they will help share your content with Albertans and other future travellers.
Click HERE for more info on ATIS
TCK Free Basic Marketing
Services for 2021
The Board of Directors at Tourism Canmore Kananaskis is recognizing the hardship that most tourism businesses are still experiencing due to the ongoing COVID-19 pandemic. Tourism Canmore Kananaskis has decided to offer tourism businesses based in Canmore and Kananaskis FREE BASIC MARKETING SERVICES for 2021.
Click HERE for more info!
Cheers To You & Entrepreneurship!
The BVCC’s Mission is to sustain a successful business community in the Bow Valley by elevating, connecting & advocating for our members. The BVCC's Vision is where Bow Valley entrepreneurs and businesses grow, network, and find the support needed to thrive and prosper. 
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