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Bow Valley Chamber of Commerce Team

Photo by: 
Alexis McKeown

Executive Director: Sarah Freeman (she/her)


Sarah Freeman (she/her) has been the part-time Executive Director with Bow Valley Chamber since June 2022. She brings knowledge and hands on experience as an entrepreneur, coach, and leadership development background.

Sarah has her CPCC with Co-Active Training Institute and is a Professionally Certified Coach (PCC) with the International Coaching Federation along with being a Certified NCCP Swim Coach. She has over 9 years of experience working in leadership development. Sarah is also honored to have been a volunteer coach with "Coaching For Everyone" and most recently a volunteer Coach with "Up With Women".

Sarah is also Confidence coach. She empowers people through her wisdom to embody their confidence from the inside out, elevate their confidence, and move through the fears that so often hold us back from activating our desires. Her clients have included and still do, world-renowned technology companies, athletes, step-mums, new coaches becoming certified coaches, managers moving into a Executive director or CEO role, and more. She has been a speaker at "Women In Sport Speakers Series", and "Stepmom Summit" with over 1500 attendees. She is looking forward to many more opportunities to share her voice and wisdom out into the community of the Bow Valley, and to hear the voices of businesses in the Bow Valley.

Sarah is also a passionate swimmer, podcast host, step-mum, wife, and you can catch her on the local radio station Mountain FM doing a monthly segment with the Rob Murray.

Sarah is looking forward to being a big part of the growth, advocacy, and being a voice of the valley for small businesses by collaborating together!

PS: Sarah loves to connect and celebrate over a coffee, or stop by your business to learn more about what you are creating or have created in the Bow Valley! She believes in recognizing and highlighting accomplishments no matter how big or small.


Administrative Assistent - Carole Beaton (she/her)


The Bow Valley Chamber of Commerce is delighted to welcome Carole Beaton as our new part-time Administrative Assistant. Carole brings a wealth of experience and entrepreneurial spirit to our team, and we are excited to have her on board.

In her role, Carole will be working alongside Sarah to further expand our membership and advocate for businesses in the Bow Valley. With her background in business ownership and community involvement, Carole is well-positioned to contribute to our mission of supporting and promoting local businesses.

Carole's entrepreneurial journey began in 1993 when she moved to the Bow Valley. Over the years, she has successfully operated her own Tiling/General Contracting business and ventured into the food production industry, creating healthy prepared meals and sweets. After selling her business in 2022, Carole has continued her entrepreneurial pursuits with an e-commerce venture that supports small Canadian businesses and artisans.

Outside of her professional endeavors with the BVCC and her business ventures, Carole can often be found exploring the trails of the Bow Valley. Whether she's gliding on skinny skis or cruising on two wheels, Carole enjoys immersing herself in the natural beauty of the region. Additionally, she has a passion for travel and can often be spotted packing up her bike for new adventures.

Please join us in extending a warm welcome to Carole Beaton. We look forward to working together to strengthen our business community and foster growth and prosperity in the Bow Valley.

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